Case Study:
Experian’s First Global Sales Onboarding
Situation
The existing onboarding experience for salespeople was instructor-led and delivered in person. This format was not scalable. Each region had a different version of onboarding which created inconsistency with the Experian brand.
Approach
In partnership with the VP of Sales, Avadi Leaders created a first-ever global sales training experience.
After speaking with Sales Leaders in all regions, we identified best practices in the existing training. Then, we split the curriculum into “core” and “more.” The core became the global Sales onboarding, and the “more” was the content specific to one region.
Avadi Leaders provided project management, instructional design, video production, and LMS integrations.
Outcome
On the business products and solutions side, Experian had a 3% year-over-year revenue growth within one year after the program launched. Salespeople began using the same sales methodology and had guidance on where they could make it their own.
“April is a fantastic person to work with and greatly assisted in creating Experian’s first-ever global sales onboarding experience. She’s creative and strategic with the ability to roll up her sleeves and get things done; from project plans to curriculum design and videos, we were happy with her work.
She’s got a ton of e-learning ideas from her work with Fortune 500 companies and brings a wealth of coaching and leadership development knowledge, which helped us create a complete program. You can trust April to be a great consultant for your next project.”
Katie, VP, Global Sales Excellence, Experian
